📌 Business Problem: Frequent bid losses to competitors are resulting in revenue loss.
📌 Objective: Enhance bid success while minimizing losses from overpricing or underpricing.
📌 Constraints: Minimize losses from overpricing and underpricing.

🎯 Achievements:
✅ Increased bid win rates by 10%, leading to higher revenue.
✅ Improved profit margins by 5-10% through optimized pricing strategies.
✅ Identified key bidding patterns using data analytics for competitive advantage.

📊 Project Focus:
This project leverages data analytics & Power BI to examine bidding patterns, optimize pricing strategies, and generate actionable insights—empowering the client to place more competitive and profitable bids.